Royal Mail is showcasing some of the United Kingdom's best loved fashion designers on ten new first class (60p) stamps.

The stamps go on sale today at all Post office branches at a price of £6.00 for the complete set of ten stamps.

The work of Hardy Amies, Norman Hartnell, Granny Takes a Trip, Ossie Clark with Celia Birtwell, Tommy Nutter, Jean Muir, Zandra Rhodes, Vivienne Westwood, Paul Smith and Alexander McQueen showcase some of the most exciting years of British fashion.

Each stamp includes prime examples of the ten designers' work, shot especially for the issue by renowned fashion photographer, Sølve Sundsbø. These include Tommy Nutter's suit for the Beatle's Ringo Starr, which was recreated especially for the shoot, and Vivienne Westwood's 1993 Harlequin dress.

When shooting the outfits that appear on the stamps Sølve Sundsbø worked with live models, but did not use their facial features, to allow the designs to speak for themselves. The shoot lasted two days, and relied on the use of the actual original clothes – either obtained directly from the designers or meticulously sourced from specialist vintage fashion stores.

Philip Parker, Royal Mail Stamps spokesperson, said: "Britain is famous around the world for the creative vision of its fashion designers, from the glamour and sophistication of Norman Hartnell, the punk influence of Vivienne Westwood, through to the world-class designs of Alexander McQueen."

"British fashion has grown to become a major national industry. It employs about a million people and contributes directly some £21 billion to the UK economy. So it is an honour to be able to pay homage to some of the designers who made the industry what it is today."

Claire Wilcox, Senior Fashion Curator at the V&A Museum said: "The V&A has the national collection of fashion in the UK and remains a source of inspiration to many fashion designers. Britain's contribution to fashion has never been stronger. We were delighted to advise on the Royal Mail series of stamps to celebrate many of our most influential designers."

View listings of more Fashions on GB Stamps and Covers

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